Ready. Set. Advocate! Advocacy Workshop

PLEASE NOTE: If you are registering as a representative for a nonprofit for free please email name, organization, address, and contact number to

Ken Ferber, founder, and CEO of Trueify, LLC and a national authority on advocacy, issues management, reputation development, and crisis communications will give a comprehensive overview of advocacy. Ken will draw on his vast experience in government, non-profit, and the corporate world to give participants the tools and confidence needed to become effective advocates. He will also talk about the unique challenges of advocating for environmental causes including wildlife.

The workshop is open to ALL nonprofits and their representatives at NO charge. Nonprofits will be asked to submit their IRS Letter of Determination after they register for the workshop. For individuals not representing a nonprofit, there is an $88 fee.

This event will be held online via a Zoom webinar and NOT available on the Facebook live stream. The link will be provided to all registrants a few days before the event.

The Advocacy Workshop syllabus will include:

Advocacy 101

7 Truths of Advocacy

Advocating to Government Officials

Advocacy & Law Enforcement

Advocacy to the News Media

Case Studies – Successes And Failures

Unique Challenges Advocating for Wildlife

Pitfalls And Pratfalls to Avoid


Audience participation, discussion, and interaction are encouraged throughout the session.

Private Consultations with Ken Ferber - Minimum Donation Required

Ken is available for a private consultation where organizations can bring to Ken current campaigns, upcoming campaigns, review marketing, and PR plans, discuss branding and messaging, help you find your organization’s core competitive value, and more.

If you are interested in learning more, please email to connect with Ken. Please provide your organization name and contact number.

Each private consultation will be two (2) hours long and a minimum donation of $150 for an organization (two or more) and $95 for an individual (one on one with Ken). Donations may be tax-deductible. The consultation would take place online.

Below is a potential list of topics for discussion. Please narrow the focus of your private consultation to three topics.

• Is your branding who you really are?

• Finding your unique, core, compelling, competitive value

• It’s the message, stupid

• Solution-driven advocacy

• Advocating elected officials vs. appointed officials

• Lessons from a 1960’s radical  

• Social Media is so overrated

• Fundraising and advocacy- why cost accounting is essential

• How the 2020 elections impact your advocacy/fundraising

• Where fundraising and advocacy meet

• Anti-advocacy lies and the lying liars that tell them

• Bandwagoning – the smartest way to work


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