Sedona Wolf Week was created in 2016 with the objective of changing the way the world sees wolves, to dispel the myths, generate awareness and create advocates through multiple educational mediums as well as interaction with the Apex Protection Project Ambassador Pack.
Since then Sedona Wolf Week has evolved to include all wildlife with an emphasis on the wolf as the keystone species. This evolution is a direct result of the growing momentum currently happening across the US and around the globe where people are remembering their connection to all things wild and advocating for their protection and conservation.
The event is co-presented by Apex Protection Project and Plan B to Save Wolves. Revenue generated from the event is divided equally between the two organizations to further their mission of education, rescue and advocacy.